Background
A mid-sized hosting provider in India wanted to scale beyond its direct customers. They saw huge potential in onboarding resellers but faced challenges with manual processes, fragmented billing, and lack of a white-labeled solution.
Challenge
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No structured way to onboard resellers and manage their resources.
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Billing disputes due to manual invoicing and multiple payment cycles.
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Difficulty in maintaining branding consistency across different customer touchpoints.
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Lack of automation, leading to slow reseller adoption.
Solution: Stack Console’s Reseller Management Module
The hosting provider deployed Stack Console with a fully branded, white-labeled reseller portal.
Key capabilities delivered:
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Reseller Onboarding & Automation: Easy reseller account setup with tiered permissions.
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White-Label Branding: Resellers offered services under their own brand.
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Subscription & Billing Automation: Prepaid/postpaid billing, auto-pay, and threshold alerts.
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Scalable Growth: Resellers gained access to all supported orchestrators (CloudStack, OpenStack, VMware, etc.) through one console.
Results Achieved
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100+ new resellers onboarded in the first year (placeholder metric).
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Revenue streams diversified, reducing dependency on direct sales.
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Fewer billing disputes, thanks to automated invoicing and usage-based billing.
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Improved reseller satisfaction with branded portals and self-service capabilities.
Key Takeaway
With Stack Console, the India-based hosting provider turned its platform into a reseller-first ecosystem, empowering partners to sell cloud services independently—resulting in accelerated growth and stronger market presence.
Sachin Kulkarni
About Author
Cloud consultant specializing in cloud orchestration, automation, and modern infrastructure. Writes about real-world cloud challenges, solutions, and best practices for providers.